Catch the signal before it costs you.

Some signals are small, but they're in plain sight once you know how to see them. I help founders and tech leaders read them and trust their instincts again, in the calls they make and with the people they lead.

Rory Nicol in a flat cap and glasses, seated in a glass-walled office

Leaders who move fast under heavy load

You run a company or a team where the stakes are high and the data is thin. You put a lot of pressure on yourself, and you're good at pushing through it.

The cost is that you stop seeing the smaller signals, the ones that would have told you the hire was wrong in week two, or that the team had gone quiet on you.

I work with founders, CTOs, VPs of Engineering, and the people building with AI, in Canada and the US. Some pay for it themselves and some have the company sponsor it, and the work is the same either way. We look at how you decide, and at what you've been overriding to keep moving.

See how engagements are structured

What I mean by a signal

A signal is a tightness in your gut, a clenched jaw or a furrowed brow, or a thought that seems out of place. It usually shows up before your thinking catches up.

When your instinct is right, it feels different. You feel a pull to move forward, often with some excitement and curiosity about what comes next.

Most leaders have good instincts. Under pressure they get drowned out, and you end up leaning only on the data or on whoever is loudest in the room. In coaching you learn to hear them again, and to tell a warning from a green light.

Where it shows up

Decisions

The big calls

Most bad decisions send a warning first. We work out what yours looks like so you can catch it in time, and so you can trust the pull to move forward when it's the real thing.

Relationships

The people you build with

Nothing can be built without others. If you treat the people who work for you as people, they'll treat you as a person, and the work moves forward more cleanly. The same patterns show up at home, especially when work is taking more than its share.

Meaning

Why you're building

Why does anybody build anything? Some people want to change how the world works with AI. Some want a safe retirement, good healthcare for their family and a nice home. Everyone has their own reason. It's what connects you to the work, and it can easily get lost if you lose yourself.

How it works

My job is to help you find what you already know and clear the dust off it, so you can make the call yourself.

Sessions are 60 minutes by video, usually every two weeks. We start with whatever is live for you that week, and I tell you directly what I notice.

I've built three companies: two earlier healthcare startups, and the virtual mental healthcare company I still run, with a team of 25+ across Canada. I did advanced Gestalt training at the Gestalt Institute of Toronto, and I'm now completing an ICF-accredited coaching program at the Gestalt Institute of Cleveland. More about me and how I got here.

A 30-minute conversation

We talk about what's in front of you, and I tell you whether coaching is the right tool for it.

Book a conversation

Most of the work is learning to notice what's happening right now, while you're under load.